![]() ![]() ![]() When your client (or potential client) is online and looking at your listings, they likely will have questions. A buyer doesn’t care if you’re in the middle of dinner, or even sleeping. To demonstrate the variety of tasks you can “delegate” to such a bot, I’ve put together a list of WhatsApp real estate chatbot use cases that can shape customer journey from the very first touchpoint.Today’s real estate professionals don’t have it easy. As consumers adapt to advancements in technology, buyers and sellers alike are finding that their clients demand attention, and lots of it. Plus, writing to a specific phone number feels far more personal than writing to someone’s business Facebook page.Īll of the above not only improve customer experience but also presents considerable cost-saving opportunities. Leads don’t need to download any new apps, visit a website, or write a clunky email to ask one simple question. You can build a WhatsApp chatbot that can answer any questions at any time, anywhere. Using WhatsApp for real estate dealings can help you harvest the ultimate potential of automated conversational assistants. However, since the messenger app is tied to personal profiles, many are unwilling to use this platform for dealing with more complex business issues as communication is not encrypted. Having a Facebook messenger chatbot provides greater freedom than having a website bot. While it can be very effective as a first touchpoint, real estate leads are unlikely to use the website bot again once they have actually started talking to you. You might be on board with chatbots but why bother with WhatsApp? Wouldn't a Facebook Messenger or a website chatbot be just as effective?Indeed, website chatbots can be quite handy, however, they require your leads and customers to go through the trouble of actually visiting your website. This is where chatbots for realtors come into play. ![]() Plus, both of these channels are usually subject to the 9-to-5 working hours and require the attention of a human agent. Phone calls, while personal, can be quite disruptive for both the client and the realtor. Emails are not particularly fast, nor do they radiate a personal touch which is crucial to not only qualify but also “hook” a great lead. However, the traditional communication channels such as email and phone calls are not exactly a source of excitement and INSPIRATION either. Hence, many realtors are wary of automation alienating their leads. In the real estate industry, sales and support are about speed as well as trust. On the other hand, the ways realtors communicate and manage relationships with potential leads and existing customers are still lagging behind. Quite frankly, you see real estate companies using cutting edge technology and the market isn’t short on innovative startups like Buildium or Atlant either. Nonetheless, on a grand scale, you won’t be able to keep up with competitors who take advantage of technological advances. Sure, such an anomaly may pop up on a small niche market. Some realtors might argue that they still do. There was a time when prospecting methods such as door-to-door canvassing, newsletters, flyers, and mass email blasts delivered solid results. ![]()
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